Tapping into the Power of the Customer Community: Interactive Custom Panels

Recorded Date: Thursday 29 January, 2009
Duration: 45 minutes

Strategically engage your customers in helping you refine your products and services by choosing an integrated approach to online market research with Ipsos' interactive custom panel solution – an all-in-one, full-service market research platform. By developing a proprietary panel you will increase efficiency in getting market research surveys out to your customers and real-time data back to your company's decision-makers.

Hear directly from a senior member of Ipsos' Interactive Custom Panel Group highlight the research benefits of developing a custom panel, as well as demo the software features of Ipsos' Interactive Forum (IAF) panel software. The IAF is the foundation of Ipsos' full-service custom panel solution.

A few of the key benefits of building your own proprietary custom panel include:

• Speed of access – targeted survey respondents are always available to answer only your questions and online reporting allows real-time access to detailed results.
• Volume of studies – survey your target audience as often as 2-3 times a week.
• Custom segmentation and targeting of survey respondents – complement existing CRM data or build new groups based on recruiting variables or new data.
• Customized, targeted content/creative testing – survey respondents already have a familiarity with your brand and product/service allowing you to ask deeper and more focused questions about new ideas.

During this presentation we also share a detailed case study where a large retail client leveraged existing customer transactional data to develop a proprietary customer panel to gain a better understanding of customer preferences, drivers of satisfaction, and purchase motivators. The case study will illustrate how a custom panel solution can be strategically employed to bring together existing knowledge and data with new market insights.

Ipsos was among the first research firms to develop a proprietary custom panel software tool – the Interactive Forum (IAF). Since the launch of IAF software, Ipsos has recruited over 100,000 panelists to become members of proprietary client-owned panels and has launched 350,000 surveys on behalf of many large, multi-national clients across a range of industries.

» Learn more about Custom Panel at our website: http://www.iview.com.au/custompanel.htm

We would be happy to provide you with additional information or arrange a personal presentation for your organization. Please contact our local representatives:

• Peter Kirk; Account Manager; (03) 9940 7700; peter.kirk@iview.com.au
• Glenn Maurer; Online Services Manager; (02) 9333 6500; glenn.maurer@iview.com.au