Online Panel

The Panel contains pre-stratified and compliant respondents, using a double opt-in recruitment process. Respondents will be able to be used for Online research, Online Recruitment, Recruitment for face to face, and Recruitment for Qualitative Group discussions.

I-view has an online panel for your sampling needs, MyView. For more information download our brochure. Our online panel is accredited to the 'QSOAP (Quality Management Standard for Online Access Panels) Best Practice' Standard by AMSRO.

The following features are built in to our panel services:

1. Extensive background variables are collected on all panellists

• Enables precise targeting of key consumer segments
• Samples can be balanced to be representative of the general population as well as any other “known” populations

2. Sample Management/Burden Rules

• Panellists do not participate in more than one survey in a 30 day period
• Panellists do not participate in the same category research (i.e., laundry detergent) within a 3 month period

3. Rigorous Panel Maintenance Practices

• Non-responders are removed from the panel in a systematic manner resulting in high, consistent return rates
• Continually refreshed with new panellists
• Staging information updated annually
• Contact information updated continually

4. Incentives

• Cash/prize sweepstakes are used 
• Individual per complete incentives are used for all surveys

5. The I-view Panel is a true panel

• Double opt-in recruitment
• Consistent and extensive information about each panel member
• Ability to pull representative samples and precisely targeted samples
• High return rates
• Active panel communications and rewards programmes