Online Panel

The Panel contains pre-stratified and compliant respondents, using a double opt-in recruitment process. Respondents will be able to be used for Online research, Online Recruitment, Recruitment for face to face, and Recruitment for Qualitative Group discussions.

I-view has two online panels for your sampling needs, MyView and MarketView. For more information download our brochure.

The following features are built in to our panel services:

1. Extensive background variables are collected on all panellists

Enables precise targeting of key consumer segments
Samples can be balanced to be representative of the general population as well as any other “known” populations

2. Sample Management/Burden Rules

Panellists do not participate in more than one survey in a 30 day period
Panellists do not participate in the same category research (i.e., laundry detergent) within a 3 month period

3. Rigorous Panel Maintenance Practices

Non-responders are removed from the panel in a systematic manner resulting in high, consistent return rates
Continually refreshed with new panellists
Staging information updated annually
Contact information updated continually

4. Incentives

Typical incentives are cash/prize sweepstakes
Individual per complete incentives are used for all surveys

5. The I-view Panel is a true panel

Double opt-in recruitment
Consistent and extensive information about each panel member
Ability to pull representative samples and precisely targeted samples
High return rates
Active panel communications and rewards programmes