Online Surveys

A recent Internet usage survey showed that over 70% of the population is now online. With this reach extending daily, Online surveys provide a practical and cost effective research tool.

I-view offers online web capability with trained full time staff providing this service. With Confirmit software I-view offers Web based surveys where respondents are invited via e-mail to go to a specific URL address hosted by I-view to complete the survey.

I-view has identified many client benefits from online surveying including:

• Increased Speed
• Reduced Cost
• Multimedia Capabilities
• Global Consistency
• Obtaining large sample sizes relatively inexpensively
• New measures that enhance understanding of consumers, such as response times for decision-making

In addition to Internet penetration levels, high-speed access is also very important to the growth of Internet research.

• High-speed access makes it possible for respondents to download larger files more quickly
• Respondents can easily download video and audio, leveraging the multimedia capabilities that the Web allows for
• Advertising testing online
• Realistic, virtual environments
• Animation

High-speed access makes the Internet a more flexible, sophisticated data collection tool.