Michelle Craik

Senior Director of Operations – Australia & New Zealand

As the head of the I-view (Australia) and Operations (New Zealand) business, Michelle is dedicated to ensuring the teams provide great insights to clients through high quality data delivered fast and cost effectively. With more and more data being accessed easily via open source, client owned, paid or research databases, she believes it’s vital that we look to help our clients use these to make decisions. Michelle and her team keep abreast of the latest techniques in data collection, analysis and reporting to ensure clients have the insights at their fingertips and are able to share these within their teams.

Michelle has been involved in research since graduating from university. She started her career at the Department of Statistics and then moved into an analytical programmer role at a local research company. Eventually Michelle moved to Ipsos from TNS NZ where she was an Analytical Director managing their Analytical and Coding division. In early 2015 she took over the combined Australia and New Zealand Operations Head role. She is focussed on developing the trans-tasman relationships, leveraging the best of both countries to benefit our clients.

Michelle is responsible for the strategic and operational management of the direct sales, data collection and processing activities, including the efficiency and effectiveness of the services provided, skill development and quality of work. Michelle drives the development and direction of the team and its systems infrastructure to ensure client expectations and satisfaction is met.

With over 20 years in market research, Michelle has a passion for online and mobile research and played a major role in developing the online research arm of TNS NZ. She also has a broad understanding of the technical aspects of surveying across many other methodologies, including mobile, CATI, face to face, and self-completion.

Ben Bishton

Service Delivery Director

Ben started his career in Market Research as a CATI interviewer with NCS Australasia in 1999. He has extensive experience holding a variety of roles from CATI Manager, Project & Account Director, State and National Operations Director and is now the Service Delivery Director.

Having a depth of knowledge across a range of data collection platforms and methodologies including CATI, Online, Face to Face and Data Entry and Coding, enables Ben in his current position to drive data collection quality and achieve positive client outcomes.

Ben has successfully managed a large number of ad hoc and tracking social and market research projects for both government and industry clients.

Peter Kirk

Client Service Director

Peter has over ten years experience in both the technical and project management spheres of market research. Within the industry, Peter has worked extensively in programming and data analysis. Beginning at I-view as a Senior Data Analyst in 2004, Peter has been involved in all facets of the data collection process.

His vast experience includes working on long-term trackers and ad hoc studies in the health and FMCG sectors. During his time at I-view, Peter has successfully managed a variety of complex research projects involving printing, fieldwork, telephone interviewing and complex data management.

Between 2009 and 2010 Peter was responsible for Online Services in I-view Victoria and he took on the role of Client Service Director for Victoria in January 2011.

Cathrine McClelland

Coding and Data Entry Manager

Cathy started her career in Market Research at AGB McNair as a Data Entry Operator for two years, before moving to Info Corp first as a Supervisor and later being promoted to Data Entry Manager, a position she held for 10 years. In 1997 Cathy established her own Coding and Data Entry company, Cathlan Pty Ltd, and ran it successfully for seven years.

With her 25 years of knowledge in market research operations, Cathy has brought a wealth of experience to her role as Coding and Data Entry Manager at I-view. Within that role, one she's held for 6 years now, Cathy also manages numerous trackers and ad hoc projects, both online and offline.

Ivan Amalo

Analyst Manager (NSW)

Ivan has over seven years' experience in our data processing department. Prior to joining the data processing department, Ivan worked in many areas in I-view ranging from the CATI call centre in Team leading / Supervisory roles, to Data Entry & Coding.

Ivan has worked on large scale projects, long term trackers and ad hoc studies in many sectors, for example: media, financial services/banking, motor vehicle, FMCG, IT, healthcare and government/community research.

As the NSW Analyst Manager, Ivan is responsible for managing the NSW analyst team, and for data collection preparation/scriptwriting for CATI/Online/CAPI/Data Entry modules, data manipulation, tabulation/reporting, and internal training on data analysis software.

Jenny Green

National Field Manager

Jenny has extensive experience across the market research and advertising industries. This encompasses 25+ years across field, qualitative and quantitative studies and as a recruitment supplier. Her 3 key interest areas are - Integrity, Quality and Process streamlining.

Jenny has worked at Nielsen for the last 6 years before joining I-view. In the last 2.5 years she managed the Radio audience media measurement project in NSW and Perth (metro and regionally) and prior to Radio, was Nielsen's Pharmacy/Retailer Data collection coordinator and a HILDA phone interviewer, whilst also managing her own MR recruitment supply business.

Jenny has worked with clients in UK, USA, Asia and Australasia on longitudinal government tracking studies, FMCG, B2B, Consumer, Healthcare, Automotive and Financial sector projects. Her expertise is in recruitment/training of interviewers, KPIs, telephone interviewing, payroll and QA.

Matt Henderson

Account Manager

Matt is a social scientist both by nature and profession. Ever curious to discover the motives that drive human behaviour, he holds a degree in Economics & Sociology, and has extensive Market Research experience within Australia and overseas.

Since the start of his career with I-view in 2002, Matt progressed to the role of CATI Manager in 2005, before transferring to the US in mid-2006 to work for Ipsos Interactive Services (IIS) in New York. As an innovative thinker, he has trained teams of Project Management and Operations staff in IIS North America, and also IIS Europe - travelling to Romania in 2010 and again in 2011.

Matt returned to I-view Melbourne at the end of 2011 to resume servicing clients in both CATI and Online. He is truly passionate about our business: opinions and ideas!

David Morris

State Operations Manager

David has worked at I-view for over 11 years in Operational and Management roles. Starting in 2004 he has experience managing our CATI facilities in Melbourne, running large scale fieldwork projects in South East Queensland and setting up and managing the emma Media Readership study.

During his time at I-view David has had experience in all facets of the business, including CATI, fieldwork, online surveys as well as large scale multi-modal surveys.

David is currently the Victorian Operations Manager, responsible for the CATI facilities in Melbourne and Brisbane, as well as helping to improve our processes across the business.